About Cyndi

An award-winning journalist and content strategist who helps business owners tell stories that build their brands without relying on gimmicky marketing tactics. Her StoryCraft frameworks provide founders, coaches, consultants, and freelancers with practical, actionable methods to connect what they love with who they serve.

The Masterclass

If you’re tired of hearing how great storytelling is but not finding resources on how to do it in your real-life marketing, this Two-Sentence Storytelling Workshop is for you. This hands-on workshop gives you a simple, repeatable way to create stories that make people care about what you do and how you help them—no complex techniques required. You’ll walk away with ready-to-post stories that resonate and a beginner-friendly writing framework that turns storytelling into a practical tool for your everyday marketing.